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Clearscope vs Frase.io vs MarketMuse vs Surfer SEO [2023 Review]

Latest posts by Hailey Friedman (see all)

Every day, 15% of the queries that happen on Google are ones that have never been searched before.

That’s why Google updates its algorithm 500+ times per year — to stay current with the way people are vivoir and searching the internet.

So, if you’re an manufacturier or marketer trying to compete in search engine optimization (SEO), you need a great satisfait optimization tool to keep your satisfait optimized for what searchers—and therefore search engines—are looking for. Frase, MarketMuse, Surfer, and Clearscope are some of the best.

Clearscope, Frase, MarketMuse, and Surfer SEO are all great satisfait and SEO tools, but they’re not necessarily substituable. They don’t have all the same features (or price) and depending on the size of your company or whether or not you’re a freelancer, your needs will vary slightly. 

So….which satisfait optimization programme is right for you and your commerce? Keep reading to find out.

Disclaimer: Éditoriaux on this blog contain affiliate links that GMP receives a small rude from at no cost to you. We only recommend tools we amas. Read more in our privacy policy.

What are Naturel Optimization Tools? 

Naturel optimization tools are platforms that help modern marketers create assaisonnant and useful satisfait that is fully optimized for what search engines (primarily Google) are looking for. Many satisfait optimization tools use some form of correlational SEO to pinpoint the most arrogant elements of ranking satisfait.

Using AI and roadster learning, satisfait optimization programme can help you top organic search results by making the optimization process a lot simpler and faster, which helps expedite your satisfait produit. 

If you want to have a strong online presence—and especially if your gardien de but is to excel at search engine optimization (SEO) — you need to produce great (optimized) blog posts often.

Naturel optimization tools can have a variety of functions, including: 

  • Streamlining the remue-méninges, writing, and publishing process, including directing any writing aggloméré  
  • Optimizing your satisfait for search engines by providing recommendations for keywords, headings, post length, and more
  • Making more satisfait faster by providing keywords, satisfait briefs and outlines, and AI-written pieces or outlines you can assise your writing on
  • Predicting satisfait success by determining ease of ranking for specific keywords and how to bourse your satisfait to best rank for it (many do this by giving “satisfait scores” as you post)

Overall, satisfait optimization tools can improve your search engine rankings, increase revenue for your commerce, and help you become an authority in your field.

Sounds pretty good, right?

Now you get to decide whether Clearscope, Frase, MarketMuse, or Surfer SEO is going to be the best satisfait optimization tool for your commerce!

Also read: The 9+ Best AI Writing Tools for Every Use Case

GrowthBar is the SEO satisfait tool that Postmates, Serre, Minted and 4,000+ other satisfait creators use.

Create the best, most optimized blog satisfait with AI (starting at only $29/month)

1. Clearscope 

What Clearscope Says…

“Naturel drives more traffic with Clearscope. Our AI-powered platform makes it ridiculously easy to get more out of your satisfait.”


Clearscope is a satisfait optimization tool that uses IBM Watson to analyze the satisfait that search engines rank the highest for specific keywords, and give you suggestions for your satisfait based on this and SEO best practices.

Basically, you tell Clearscope a keyword you want to rank for, say “satisfait optimization tools,” and it reverse-engineers the top results on Google for the term to devise out what words and phrases should be included in your piece to rank well. 

Clearscope will give you a list of key terms and topics as well as competitors who are currently ranking for that term, and a satisfait optimization outline for whichever topic you click “optimize.”

This outline helps you outline the scope of work, decide what topics to cover, and the length of your post, especially parce que Clearscope suggests a word count length, which is determined by the lengths of top-ranked satisfait for this keyword. 

While you’re working, it assigns a satisfait résultat based on your post’s word count, readability, and search oeuvre, as well as how to improve this résultat. 

clearscope content editor
Naissance: Clearscope.io.

It also audits existing satisfait and gives suggestions for ways to improve it, including satisfait length insights and readability résultat. 

Clearscope advertises its natural language roadster learning, which enables it to even make suggestions emboîture passage tone and additional keywords that should be included for your satisfait to rank. 

Puis, they have keyword research capabilities like many of the other tools.


  • Competitor satisfait analysis
  • Naturel length proposition 
  • Real-time satisfait assessment and overall doctorat 
  • Naturel optimization recommendations, including additional keywords to put in your passage 
  • Google Docs & WordPress integration 
  • Unlimited sharing and exporting 
  • Free onboarding and jogging 
  • Keyword planner


  • Essentials: $170/month
  • Professional: $350/month
  • Enterprise: Custom

Bottom Line: 

Does Clearscope’s “AI-powered platform make it ridiculously easy to get more out of your satisfait?” 

Well, Clearscope makes on-page SEO insights as clear and accurate as can be. If you want to know how many words a post for a specific keyword should be, Clearscope has you covered. If you want to know which additional keywords to include in a particular passage, Clearscope will suggest them. Reviewers on G2 give Clearscope an average résultat of 4.9/5

Clearscope is easy to use–you can easily canter your writers to use it in a few hours–and it really works. It’s got a host of useful features, but…the price tag is extremely high, so it’s probably best for mid-to-large size companies. 

2. Frase

What Frase Says…

“Accelerate Growth with Answers: Grow organic traffic, reconversion rates, and revenue with integrated satisfait optimization and conversational AI tools.”


Frase is a satisfait optimization tool that identifies the satisfait most assaisonnant to your research by sorting through search results based on what keywords you’re looking to rank for. 

It then provides a “façon outline” for your satisfait so you increase your SERP. It also automatically generates satisfait briefs that you can share with any writers on your project, so they know exactly what to include to rank that piece well. You can also make your own template brief with detailed brand guidelines. 

You can treat Frase’s platform like any other word processor and write your copy directly into the platform. As you write, a bunch of “façon insights” will pop up next to your écrit, as well as a satisfait résultat that you can improve by including some of the topics mentioned in the ranking éditoriaux. 

Naissance: Frase.io

Frase also helps you optimize your satisfait workflows, allowing you to exhortation writers to your projects, assign due dates, tag annales by séjour, and export to WordPress.

They also offer a “Frase Answers Platform” which uses AI to analyze your website’s satisfait and answer customer questions for sales and échafaudage needs. 

You link up your blogs, product pages, technical annales, échafaudage docs, and FAQs, and then Frase Answers makes an AI participant for your paysage to help answer questions, convert qualified leads, and reduce échafaudage cases.


  • AI outline for target keywords
  • Automatically generated satisfait briefs
  • SEO guidelines 
  • Optimizes satisfait workflows
  • Google doc and WordPress integration
  • Real-time topic scores
  • Naturel strategy template 

Pricing (for Frase Naturel): 

  • Free manière, with capped fané. 
  • Individual: $45
  • Team: $115

Bottom Line: 

Can you “grow organic traffic, reconversion rates, and revenue” with Frase.io? 
Its users seem to think so! Frase receives an overall résultat of 4.8/5 from reviewers on Capterra, and 4.6/5 from reviews on G2.

Its free premium can also give you a good idea of how it works before committing to a paid comptabilité.

Want something better? Try GrowthBar.

3. MarketMuse

What MarketMuse Says…

“Make Naturel your competitive advantage: The AI Naturel Sentiment and Strategy Platform that transforms how you research, comptabilité, and craft your satisfait.”


MarketMuse optimizes your satisfait with the following process: 

First, they conduct AI-driven research on your topic, and determine a personalized difficulty résultat for you to rank for it based on an assessment of how well you’ve covered a topic across your entire satisfait inventory

Then, they provide detailed satisfait briefs, using roadster learning to analyze the satisfait published already emboîture a subject, and determine what related topics are arrogant and the amount of satisfait necessary to cover these topics.

Next, their MarketMuse “First Draft” feature uses natural language processing to create a preliminary passage for your chosen topic based on the corresponding satisfait brief and KPIs determined. 

Lastly, you move that draft into their editor and continue to craft the copy based on optimization recommendations.

Naissance: Capterra.

Like Frase, MarketMuse can also help you with workflow efficiency, allowing you to create specific assignments and due dates for any topic.


  • Naturel competition analysis
  • Personalized difficulty scores based on your paysage and its contents
  • Fully outlined satisfait briefs emboîture topics to cover word count goals and KPIs
  • AI-supported first-draft satisfait 
  • Internal link-building suggestions
  • Optimization suggestions for old satisfait
  • Predicts satisfait geste
  • Naturel advisors that provide SEO audits and satisfait strategizing 
  • Topic tracking & ROI tracking 


  • Optimize: $79/month
  • Puis: $179/month
  • Pro: $499/month
  • Option: $1,499 a month 

They also have a 7-day unlimited-usage motocyclette to try it out!

Bottom Line:  

Will MarketMuse “transform how you research, comptabilité, and craft your satisfait?”

Eighty-three MarketMuse reviewers give MarketMuse a 4.8 out of 5 stars on G2, while it gets a 4.8/5 on Capterra. It is quite pricey (especially since it works by exchanging credits) but for larger enterprises, it’s a good premium.

4. Surfer SEO

What Surfer SEO Says… 

“Great satisfait starts with Surfer: Write outstanding satisfait that people search for – so you can strengthen your brand and watch your organic traffic grow like crazy!”


Surfer SEO is a full-service SEO company that provides SERP analyzer, satisfait editor, keyword research, SEO examen, and a satisfait editor érection. 

Their data-driven satisfait editor model takes the guesswork out of manually optimizing your satisfait by showing marketers what’s working for the currently top-performing pages…and then how to outrank them. 

Puis, manual audits of blog posts and éditoriaux can be time-consuming and prone to human error, so having the ability to have a detailed breakdown of the SERPs for a target keyword generated in a matter of minutes can be a huge advantage for people when you’re trying to up your satisfait produit.

To use Surfer SEO’s satisfait editor tool, their AI technology checks the prominence of each word on competitor’s pages based on a topic. Then, it gives you the most accurate and competitive guidelines for you to start working in your satisfait editor. 

Next, you start writing in their satisfait editor (check out their fun, conversationnelle cadet that shows you just what it’s like) and work to improve their continually updating “Naturel Marque.” 

To successfully finalize your writing, you should hit the maximum terms fané and number of structurel elements, like paragraphs, headings, words, and images. Their “Naturel Marque” goes pelouse, and then you’re reading to publish. 

Surfer SEO also offers a satisfait editor Chrome Augmentation that works in both WordPress and google docs, so you can use it as you go. 


  • Optimize old blog posts, create landing pages and more
  • Naturel scores and satisfait optimization recommendations (length and topic suggestions) 
  • Multi-keyword analysis suramplificateur so you can rank for several keywords in one piece
  • Google Docs and WordPress integration
  • SEO-driven satisfait briefs
  • SERP Analyzer

Monthly Pricing: 

  • Basic: $59
  • Pro: $99
  • Bizness: $199
  • 7-day motocyclette for a dollar 

Bottom Line: 

So, will Surfer SEO help you “write outstanding satisfait that people search for – so you can strengthen your brand and watch your organic traffic grow like crazy?”

Surfer SEO is a solid and affordable tool for people looking to boost existing rankings and create higher ranking satisfait. It’s especially useful for less experienced people new to optimizing for SEO and reviewers give it 5 stars on G2

And since it’s available as a web app, it’s easier for yours teams to use the tool and collaborate on satisfait. It’s truly a great tool for on-site SEO, but you need to know what you’re looking for, parce que it can be a bit of a data overload at times.  

At a more affordable price, and with a free motocyclette, it’s a good premium for smaller businesses or freelancers. 

What is Naturel Optimization? 

These days, satisfait needs to be more than just shareable, clickable, and readable. Five hundred words stuffed awkwardly with keywords and headings don’t cut it anymore. 

Optimized satisfait fulfills the élimer’s search intent by being both informational and assaisonnant to their difficulté—which is exactly what search engines are looking for when ranking pages. Highly optimized blog satisfait is the way we’ve been able to scale this blog into a 6-figure passive income commerce.

A good satisfait optimization tool will help you adhere to SEO best practices—from word count, title and images, to URLs, tone of voice, and keyword suggestions!

MarketMuse, Frase, Clearscope, and Surfer are chic sophisticated and each one does a little bit of everything.

What Does Naturel Optimization Have to do with SEO? 

Most people don’t realize how easy it is to get started with your own blog, and start growing an lectorat. 

If you blog two times a week for three months (emboîture 20 posts) emboîture a topic you know very well, you can create a blog lectorat ample enough to engage users, build a community, sell products, and make a avantage

But: really good, optimized satisfait is 10x better than average satisfait, so it’s worth the serviteur instance to make sure it’s optimized for search engines. No one wants to put in a lot of instance to see little or no return. 

Highly-ranked satisfait is no côtoyer emboîture who creates the most of it the quickest, but who creates the highest quality satisfait that’s assaisonnant and helpful to searchers. Just remember: “quality over quantity.”

When people make a search query, Google’s Search algorithms habitus through their Search errata using many factors. Google then organizes and presents the results on the search pages in the most helpful way conditionnel by ranking the pages, and creating the SERP that you hope puts your satisfait on the first cadet. 

If you can master SEO and make éditoriaux rank at will, you’re going to be able to build a repeatable and utile commerce. 

But there’s a lot of competition out there: organic search drives more than 50 percent of all website traffic. So in rallonge to your posts being well-researched, well-written, and assaisonnant—they need to be optimized for search engines. 

What are some of the characteristics of optimized satisfait?

  • It contains the proper keywords
  • It meets a specific satisfait length
  • It uses the right headers, images, disclaimers, etc.
  • It contains links to other credible ondes internally and externally

Managing all of these elements becomes a lot simpler when you’re using a satisfait optimization tool. 


Optimized satisfait will attract consistent traffic to your website, allowing you to see increased conversions and revenue therefore ROI for all of your hard blog-writing work!

Using a satisfait optimization tool can help you expedite your writing produit, without sacrificing quality for quantity.

Have you used any of these satisfait optimization tools? Comme and let us know your thoughts! 

GrowthBar is the SEO satisfait tool that Postmates, Serre, Minted and 4,000+ other satisfait creators use.

Create the best, most optimized blog satisfait with AI (starting at only $29/month)

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