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The 12 Best Landing Cahier Builder Programme [2023] for Every Débit

Latest posts by Mark Spera (see all)

Landing jeune programme is essential for any marketer looking to domination leads on the internet.

Having the ability to rapidly create custom landing pages with forms, images and funnels is game-changing.

Landing jeune builders hit the internet around 2011. I became fascinated in 2013 when I began running lots of Google Ads campaigns.

My chic high-converting landing pages outperformed my competition and I was able to grow my company on the back of search marchéage!

This WordStream study found the top 10% of landing pages converted 3x-5x higher than average converting pages. That means that by testing just a few versions of one jeune, you could be making A LOT more money.

Fast forward to today: I use landing jeune programme every day for my clients and for this blog — Growth Marchéage Pro.

I’ve ranked them 1-10, based on:

  • Ease of usecan I set this up and make a few good-looking pages in 20 minutes?
  • Featurescan I collect leads? get analytics on my pages? can I integrate with my CRM?
  • Pricehow much for a monthly compte and will I need to upgrade my compte every few months?
  • Bells and whistlesis there other relax stuff I don’t even know embout?

I’ll also tell you which programme is best for which size companies.

Unbounce is still my crack at the #1, but read on for the low-down on each one of them.

The 12 Best Landing Cahier Builder Tools:

1. Unbounce

best landing page software unbounce

Embout: From them: “Unbounce is the easiest way to build and expérience custom landing pages, website popups, and sticky bars. Improve your post-click cabriole rates and launch more campaigns, fast.”

Unbounce was the first landing jeune builder programme. You could actually say they invented the category.

I’ve used it for various projects within the last few months and it’s still one of the best landing jeune programme tools out there. It’s perfect for optimizing geste marchéage campaigns, creating “coming soon” pages, capturing emails on-site, and describing those hard-to-explain elements of your product offering.

Unbounce continues to add features too. They recently launched a “cabriole collusion effet” that uses AI to inform landing pages, so that your ad spend goes further. In my experience, the platform is cutting-edge and dare I say… nearly flawless.

I’ve noticed the editor is a bit boguet on parsemé fripes — but for the most division, I recommend Unbounce to 9 out of 10 marketers.

AB testing popups and landing pages with Unbounce

Ease of Use: 5/5

  • Easy élimer liaison
  • Easy drag-and-drop editor
  • Friendly plugins, form creation, and jeune beauté
  • Can edit pages to make them mobile-responsive
  • Easy to read “stats engine” for reading analytics fast

Features: 5/5

  • 100+ out-of-the-box templates
  • WordPress integration
  • Unbounce landing pages and pop-ups may be integrated with the most popular email, CRM and analytics tools, such as MailChimp, WordPress, AWeber, etc.
  • A/B testing
  • Dynamic keyword rapprochement for SEM campaigns
  • Can add sticky headers and popups to pages
  • Add maps, scripts, and pixels to landing pages
  • You can do pretty advanced beauté functions like putting gradient colors on buttons, compressing images to make load time faster, giving images opacity, and almost anything else you can think of.
  • Copie and edit entire pages
  • AMP nomade pages
  • Incredibly fast load times, which should improve your bounce rates, and increase your cabriole loupé

Price: 4/5

$81/month for the Launch compte. The Optimize compte is $122/month and the Accelerate compte is $203. If you’re an maçon or company with under $100,000/month in marchéage spend, the Launch or Optimize compte is great.


  • Breather
  • CampaignMonitor
  • New Bascule
  • Vimeo
  • Indochino

I Think: I remember what it was like starting out with landing jeune programme. It can be confusing. Unbounce is so inspirée… you’ll be able to make your first jeune 10 minutes from now. Even if you have no beauté experience, you simply choose one of Unbounce’s elegant pre-made templates and intercalaire your brand elements. Pages apparence professional and they convert!

Unbounce and Instapage (later in this list) are admittedly quite similar. They’re two of my privilégiée tools. You probably can’t go wrong with either, but given that Unbounce is way more affordable, I give it my #1. I also give Unbounce’s customer faveur an A+.

Suffice it to say, I love the product. If you’re curious to compare Unbounce, read my paragraphe, Unbounce vs Leadpages vs Instapage vs Clickfunnels.

We negotiated a 20% off subscription with our link.

2. Leadpages

best landing page software leadpages

Embout: Leadpages enables you to easily build stunning opt-in campaigns that domination leads, convert customers, and integrate across all your privilégiée binaire marchéage tools: from Facebook ads to Google Ads to e-commerce. With Leadpages, it’s easy to fine-tune your campaigns for summum choc by testing nombre versions side-by-side so you can keep what’s working and ditch what doesn’t.

This image has an empty alt attribute; its file name is leadpages-1024x640.png
Fable courtesy of MarTechToday

Leadpages is another great product. As with Unbounce, you can create landing pages, popups, forms, alert bars, and even checkout flows (a feature Unbounce doesn’t have).

And Leadpages comes at a really reasonable price. Principalement, it has a ton of integrations with CRM tools, email programme, en public matou tools, webinar tools, and more.

Ease of Use: 4/5

  • Easy to move ravi around: truly drag-and-drop
  • Has plugins, form creation, and jeune beauté
  • Can edit pages to make them mobile-responsive

Features: 5/5

  • 160+ out-of-the-box templates
  • Unlimited Forain-Responsive Pages
  • Works with 40+ tools
  • Captures leads with forms in an easy proportion
  • A/B testing
  • Add popups and alert bars
  • Can integrate with WordPress, Google Analytics, Google Ads, Salesforce, Zapier, Mailchimp, Hotjar, and a lot more
  • Add checkout pages to create an ecommerce experience

Price: 5/5

$37/month for the Courant compte, $74/month Professional compte and you can jonction the team for question embout the Advanced compte.


  • GE Numérique
  • Spiro
  • ZenMaid
  • Optimizely

I Think: Leadpages is an A+ in terms of value. It’s got every great feature you could possibly need and it comes at a price that’s just right. Principalement, it’s easy to use.

I like everything embout Leadpages, but I take minor péroraison with the landing jeune editor itself. Whereas Unbounce and Instapage feel perfectly inspirée, the Leadpages editor takes a few minutes to get used to.

However, there’s no gêne, Leadpages will deliver you higher ROI on your campaigns. I should also réflexion, I’ve interacted with their affiliate and customer carcasse a few times and they’ve been stellar. If you’re a small affaires particularly, Leadpages may be the choice for you.

See my full review + élimer reviews of Leadpages here. Get their most current promotional pricing with our link…

3. Instapage

best webinar software instapage

Embout: Instapage allows you to create stunning, on-brand, mobile-responsive landing pages from one of 200+ templates. No developer required. Instapage is incredibly powerful. It’s a rationnel drag-and-drop landing jeune builder that creates pixel-perfect pages. Unfortunately, it’s quite expensive. As such, it’s more of a spacieux company and agency tool.

It takes embout 2 minutes to set up and it has an extremely user-friendly, customizable editor, which will undoubtedly earn you more leads at a lower cost-per-lead. In their own words: “own your post-click experience and maximize your cabriole rates with Instapage, the most powerful landing jeune platform for marchéage teams and agencies.”

Principalement, integrating your pages into your website requires no dictionnaire. Below is a “coming soon” splash jeune we made for our SEO tool, GrowthBar back in 2020. As you can see, the jeune has calls-to-action, moving elements, and is easy on the eyes to boot!

Instapage product shot
Instapage is a true drag-and-drop editor

Ease of Use: 4/5

  • Best élimer liaison and easiest to use
  • Carré WordPress integration
  • Easy to move ravi around: truly drag-and-drop
  • Friendly plugins, form creation and jeune beauté
  • Can edit pages to make them mobile-responsive in under a pressant
  • Easy-to-read analytics and lead list exports
  • The 4/5 is just bicause of poor customer carcasse experiences

Features: 5/5

  • 200+ out-of-the-box templates
  • Codeless integration with Google Analytics, Facebook Advertising and more
  • Victoire leads with forms and send them to Mailchimp, Salesforce, Marketo, Zapier, Hubspot, GetResponse, Autopilot, AWeber and more
  • A/B testing (at higher pricing arbitre)
  • Heatmaps (at higher pricing arbitre)
  • Ability to add custom dictionnaire to pages
  • Real-Time Visual On-Cahier Association
  • AMP & Thor Render Engine®
  • Built-in Heatmaps
  • Intégral Blocks for universal ravi changes
  • Incredibly fast load times, which should improve your bounce rates, and increase your cabriole loupé

Price: 2/5

$199/month for the core compte — which should give you absolutely everything you need to set up and domination leads in 15 minutes. Agency and Team horizontaux begin at $999/month. It’s very expensive, but definitely among the most powerful in terms of feature sets for enterprise companies.


  • SoundCloud
  • Ebay
  • HelloFresh
  • ADP

I Think: Instapage is tied for the most functional, user-friendly, high-performing, easiest and most powerful landing jeune programme. It truly requires no dictionnaire to operate and is perfect for midsize and enterprise businesses. It’s particularly awesome for Google Ads and Facebook Ads specialists.

Instapage has 340+ Capterra reviews, more than any other landing jeune builder. It allows you to customize pages fully and it integrates with every programme that you might already be using.

As teams and agencies scale éclosion, built-in visual aide helps speed up beauté reviews by allowing users to make comments, provide feedback, and resolve issues. This ultimately eliminates time-consuming bottlenecks inherent in beauté reviews.

Unfortunately, the price and lackluster customer carcasse make Instapage difficult to choose over Unbounce, given the similarities of the features. And it’s pretty expensive too — so you need to be a spacieux operation to make it worth your while.

Read my review + Growth Marchéage Pro reader reviews of Instapage here.

Get a Free 14-day Instapage motocyclette by clicking below.

4. Swipe Pages

Embout: Swipe Pages enables you to create fast, mobile-optimized landing pages quickly. They’re perhaps the best landing jeune programme for nomade pages. That’s bicause the pages are FAST and highly converting. When it comes to nomade landing pages, speed is everything.

With AMP carcasse out of the box and a spéciale ‘app-like experience, Swipe Pages is ideal if a majority of your ad clicks come from smartphones — but you can build pages for desktop as well.

It comes with 50+ templates and the builder is quite inspirée. It comes with 20+ widgets like Timers, Popups, Payment Forms, Carousels, Tables & Toggles that help you add functionality without a developer. Swipe Pages integrates with Zapier, Zoho, HubSpot, ConvertKit, Mailchimp, Campaign Monitor and plays nicely with your CRM and Marchéage tools. 

Ease of Use: 5/5

  • Easy jeune editor
  • Clean liaison and easy onboarding
  • Intégral blocks (like Unbounce, Leadpages and Instapage)
  • Integrations with 10+ tools you probably use in your workflows
  • Strong customer carcasse

Features: 4/5

  • Manière Pages that chemin nomade traffic to a mobile-specific jeune
  • Create nomade app-like landing pages
  • AB Testing
  • Intégral Blocks & Dynamic Keyword Enchâssement
  • 50+ templates 
  • Victoire leads with forms and sends them to other tools
  • Sell products using payment forms — Stripe & Paypal carcasse
  • Custom baptistère
  • Ecommerce features

Price: 5/5

$39/mo for the Amorceur compte, $89/mo for Marketer Rentrée and $199/mo for the Agency compte offer very high pragmatisme limits.  


I think: While Swipe Pages is relatively new, it’s a very strong tool. They’ve rapidly scaled to thousands of customers bicause Swipe Pages can create mobile-friendly, high-converting landing pages. Principalement, the pages are FAST — which again, is hugely estimable if you’re trying to succeed with a mobile-first perception. They have a lot of helpful integrations, making them just as user-friendly as the bigger tools on this list. If you’re running primarily nomade campaigns (think: Instagram, Snapchat, TikTok), Swipe Pages might be the perfect dénouement for you.

5. Hubspot

Embout: HubSpot makes a variety of tools for binaire marketers and salespeople, but we are big fans of their landing jeune tool. They describe their marchéage faveur as everything you need to launch positive marchéage campaigns that make people interested in your affaires and happy to be your customer. HubSpot is an enterprise marchéage dénouement that has an extraordinaire dénouement for creating landing pages.

Especially if you’re a SaaS company, real estate company, or marchéage agency, HubSpot is an awesome platform to manage your landing pages, CRM, email marchéage, and a whole lot more.

The HubSpot landing jeune tool comes as division of HubSpot’s Marchéage Hub. It’s drag-and-drop, just like Unbounce and Leadpages, surtout it integrates directly with HubSpot (maybe that was obvious).

Ease of Use: 4/5

  • Start to au finir in a few minutes with onboarding videos and written ravi
  • Very well-reviewed customer carcasse (4.5/5)
  • Easy to move ravi around and get a affaires en public online
  • Has plugins, form creation and jeune beauté
  • Templates are very rationnel
  • Easy to add videos, tracking dictionnaire, etc.

Features: 4/5

  • Captures leads with forms in an easy proportion
  • Email marchéage and automatisation
  • A/B testing
  • Blog & ravi creation tools
  • SEO & ravi strategy features (though
  • Complete paid marchéage effet for Facebook, Google, etc.
  • They literally make everything you’ll ever need to succeed in marchéage — from CRM to email marchéage

Price: 4/5

$50/month for the cheapest tier that has the landing jeune builder functionality.


  • Blend
  • Care.com
  • Casio
  • Slingshot
  • ClassPass

I Think: The HubSpot offer continues to gets more sophisticated as their product grows and expands into different territories. The landing jeune tool along with the usage ravi and CTAs is a huge benefit and the cost is low enough that it makes this offering worth a try.

Interested? Click here to sign up for free.

Read HubSpot élimer reviews here.

6. GetResponse

Embout: GetResponse enables you to create high-converting, mobile-responsive landing pages, but it’s also a diversified programme offering that offers email marchéage and webinar capabilities. GetResponse features integrations with tons of the top tools you’re already using like Salesforce, WordPress and Shopify.

Ease of Use: 4/5

  • Drag-and-drop landing jeune editor
  • Easy to move ravi around, upload images, and edit nomade layouts

Features: 4/5

  • Built-in analytics
  • Integrates with many platforms including Adwords, Google Analytics, Bang, KissMetrics and Facebook
  • Victoire leads with forms and integrate them with the GetResponse email platform
  • 1,000’s of fret photos and templates available
  • A/B testing
  • Add PayPal button to take payments on the fly
  • GetResponse allows you to do a whole host of things including creating landing pages, email marchéage and creating webinars

Price: 4/5

$15/month for the Email compte, $49/month for Pro, $165/month for Max, and $1,199/month for Enterprise.


I Think: All in all, GetResponse is an all-in-one marchéage effet that is well-regarded. Landing jeune programme is one of their offerings. As such, it’s an enterprise marchéage product, which has benefits of scale including end-to-end customer dashboards and affirmatif pricing. In this way, I only recommend it to marketers who have more than just landing jeune needs.

GetResponse is a decent favoritisme for marketers or affaires owners that require a comprehensive effet that includes landing jeune programme.

See my full GetResponse review, surtout reader reviews here.

7. Systeme.io

Embout: Systeme.io is an all-in-one marchéage platform to help entrepreneurs anthropoïde and scale their marchéage activities. It’s the ideal programme for creating a launching an online affaires, starting a circuit, gratte-ciel a publipostage list, creating sales funnels, and much more.

Systeme is made for entrepreneurs. It’s a website builder, landing jeune programme, email marchéage tool, affiliate program direction tool, and marchéage automatisation tool. So if you’re a solopreneur looking for an all-in-one dénouement, Systeme may be right for you. It’s very similar to another tool on this list: ClickFunnels.

Ease of Use: 4/5

  • Easy drag-and-drop builder
  • Détruire-friendly, inspirée components
  • Forain-responsive pages by default
  • Helpful carcasse that knows entrepreneurs

Features: 4/5

  • Offers a host of features, including email marchéage/automatisation
  • Blogging capabilities
  • Pre-designed landing jeune templates filtered by industry
  • A/B testing
  • Integrations with Zapier and other initial platforms
  • Sales funnel creation
  • Up-sell/cross-sell/down-sell capabilities so you can maximize customer cabriole loupé
  • Pop up creation
  • Affiliate program S.A.V.
  • Evergreen webinars

Price: 5/5

Systeme.io is one of the most affordable all-in-one marchéage platforms. The starting compte is only $27, which has most of the features you need to build a voisinage, create landing pages, and increase customer value. The other horizontaux are at $47 and $97.


I think: Systeme.io is offering one of the top all-in-one platforms in the industry. Similar to ClickFunnels (further down on this list), Systeme.io has much more than just landing jeune functionality. It’s perfect for entrepreneurs who want a whole effet of tertiaire, at a way more affordable price than other all-in-one solutions.

And you can start with the 14-day free motocyclette.

8. Landingi

Embout: Take advantage of a malléable platform with options dedicated to converting traffic from your binaire campaigns into customers.

Landingi is the end-to-end platform for landing pages without IT and coding skills. Create, publish, optimize your landing pages and run a/b tests by yourself. Landingi has come a étendu way. It’s been on the market

With our drag-and-drop editor, you can create a landing jeune with ease. Select from over 300 high-converting templates, anthropoïde your marchéage stack using the built-in integrations and bring your marchéage to a higher level! We will carcasse your campaigns by personalizing your landing pages for your target perception and PPC ads.

Ease of Use: 4/5

  • Landingi gets great reviews for ease of use, as its a true drag-and-drop pixel-perfect editor
  • Start to au finir in a few minutes
  • Has plugins, form creation and jeune beauté
  • Templates are very rationnel
  • The editor is apparently difficult to use, particularly the nomade editor

Features: 4/5

  • 300+ out-of-the-box templates
  • Integrations with Salesforce, Mailchimp, Hubspot and many more
  • Landing jeune importation: this is an awesome feature that Instapage and others had to get rid of (I imagine for copieuse infringement issues), but Landingi lets you importation other pages from the internet to “calque”
  • AB testing
  • Captures leads and allows you to perform automatisation using those leads
  • Ability to add custom dictionnaire
  • Popup builder


  • Dekra
  • Voxie
  • Booksy
  • Sony Music

Price: 4/5

$29/month+, the Humanoïde compte is $89/month and the Agency compte is $109/month.

I Think: As I said, I’ve followed the landing jeune programme industry for almost 10 years. Landingi is a strong dénouement that has come a étendu way. If you’re looking for an affordable dénouement (with 5 stars on G2 and Capterra), Landingi is great.

9. ClickFunnels

best webinar software clickfunnels

Embout: ClickFunnels enables you to pick the sales funnel that is designed to sell your espèce of product, so you can send traffic to the offer.

Clickfunnels allows you to sell any product online. You simply pick your sales funnel, pick your beauté and upload a few custom elements like a logo. Modify the jeune with a few drag-and-drop tools and your entire funnel is ready to roll.

It’s not at the top of the list bicause it’s not quite a landing jeune programme — as much as it’s a full website + marchéage funnel in one. ClickFunnels is a perfect dénouement for entrepreneurs selling a circuit or consulting faveur on the internet and want landing pages, email nurtures, and payment solutions in one… which means it’s very much for entrepreneurs.

Ease of Use: 5/5

  • ClickFunnels is stupid rationnel to use
  • Start to au finir in a few minutes with onboarding videos
  • Easy to move ravi around and get a affaires en public online
  • Has plugins, form creation and jeune beauté
  • Templates are very rationnel
  • Easy to add videos, tracking dictionnaire, etc.

Features: 2/5

  • Several out-of-the-box “ClickFunnels” (templates)
  • Victoire leads with forms in an easy proportion
  • Email marchéage and email automatisation
  • Build sales pages and collect payments

Price: 5/5



I Think: ClickFunnels is rationnel as can be. It’s a “website-in-a-box” dénouement that makes it so easy to make a voisinage and promote it to the world. They will take you from nothing to a affaires online in a few minutes. So if you’re an maçon looking to sell a circuit, sell a book, sell a single product, or sell anything else on the web — ClickFunnels may be right for you.

The problem is that for a landing jeune builder, the customization is really limited. Your entire web presence will apparence like a ClickFunnels… which is a little hokey looking.

If you already have a blog or website, don’t use ClickFunnels. If you’re starting from scratch and you’re an internet débutant, go for it!

See my full ClickFunnels review surtout élimer reviews here

10. Ucraft

Embout: Ucraft is a website builder that turns your ideas into online realities. It’s analogous to Wix or Squarespace, but I give it réflexion in this paragraphe bicause it is really slick and gets great reviews. Principalement, bicause Ucraft hosts your sites for you, you can create a landing jeune right now… right this collaborateur! It has a powerful drag-and-drop editor and has integrations with basically every tool you’ll ever need, including Mailchimp, HubSpot and Google Analytics.

Ease of Use: 4/5

  • Completely drag and drop landing jeune editor
  • Hosted by Ucraft
  • Easy to move ravi around and get a affaires jeune en public (Ucraft is a true website creator)

Features: 1/5

  • Has form creation and jeune beauté
  • 120+ templates
  • Integrations with Mailchimp, HubSpot, Zapier, HotJar, Google Analytics, Intercom, Hamadryas, Zendesk, and more
  • No A/B testing
  • You will have to host your jeune on a new website URL

Price: 5/5



I Think: Ucraft has a pretty sophisticated website/landing jeune builder that makes it easy for you to get a pixel-perfect voisinage en public. I give it réflexion bicause the builder is orderly and entrepreneur-friendly. Principalement, they have loads of integrations.

Ucraft is quite affordable, so it may be worth a try.

11. ShortStack

Embout: ShortStack is for “contests, forms, and landing pages.” It’s a relax product, in that the landing pages you make are specialized to host ravi and/or events on. Create pages for photographie contests, giveaways, refer-a-friend contests, voting contests, video contests, Instagram contests, and more. It’s a relax twist on landing jeune programme that may have a occupation in your toolkit.

Ease of Use: 4/5

  • Gets medium-to-strong marks for user-friendliness on G2 and Capterra

Features: 3/5

  • Templates include contests, giveaways, quizzes an email réunion giveaways, but limited to these use cases
  • Collect user-generated ravi (a feature I haven’t seen elsewhere)
  • Can anthropoïde emails to lead captures on jeune

Price: 4/5



  • Victory Brewing
  • Timbuktu Labs
  • Chubbies

I Think: It gets strong reviews and it makes sense that if your gardien de but is a giveaway or contest, you’d need a landing jeune builder and customer carcasse team that is specialized. If that’s your gardien de but, then by all means ShortStack is for you.

12. Wishpond

wishpond logo

Embout: Wishpond’s landing jeune builder, one of the tools in its effet of marchéage tertiaire, is appealing, inspirée, and powerful.

Their pre-designed templates have been geared to get users to click, with buttons and text placed in the right positions and the right colors — all you have to do to make it yours is transformé the assets and make it your own branding.

For marketers who want more customizations, like Unbounce or Instapage provide, Wishpond can get there too. Principalement, with leads direction and email marchéage, it’s a well-rounded effet.

Ease of Use: 5/5

  • Easy drag-and-drop builder
  • Détruire-friendly, inspirée components
  • Forain-responsive pages by default
  • Easy-to-read analytics and lead list exports

Features: 5/5

  • Dilatante pre-designed templates filtered by industry
  • A/B testing
  • Integrations with other initial marchéage platforms, continuously updating
  • Powerful effet of additional marchéage automatisation and lead-gen tools, including email automatisation, lead direction, pop-ups, online forms, and contests
  • Unlimited campaigns and visitors on any compte
  • Includes access to a knowledge bâti
  • En direct matou carcasse is available


Pricing: 1/5

Wishpond has gamin very upmarket. You can no côtoyer access pricing question without booking a demo.

What is landing jeune builder programme?

You can have a beautiful website with perfect functionality.

But that doesn’t necessarily mean your voisinage is optimized for converting customers.

If you’re running geste marchéage campaigns (namely Facebook Ads or Google Ads), you need a rationnel jeune with just a few elements — one that’s optimized so that a élimer takes activité — clicks, signs up, downloads a PDF, or something else entirely.

That’s where landing jeune programme comes in.

Some pages I’ve made for Growth Marchéage Pro

Even the easiest website builders like WordPress aren’t totally malléable.

Landing jeune programme, on the other handball, is drag-and-drop — meaning you can move elements around at your will, which helps marketers create an experience that nudges the visitor and converts them into leads.

Principalement, the best landing jeune builders have tons of templates to choose from, so you never have to start from scratch with your jeune.

Who should use landing jeune programme?

Not everyone needs landing jeune programme. When you’re trying to build a affaires, the last thing you need is to spend money frivolously.

But there are some really estimable use cases:

  • Entrepreneurs and marketers running geste marchéage campaigns like Facebook Ads and Google Ads must have landing jeune programme. It’s the only way you’ll be able to run experiments rapidly and reduce your cost of résultat to a rentable number. Ecommerce companies generally spend a ton on paid ads, so they’re a supplément customer of landing jeune programme.
  • Entrepreneurs selling high revue items over $1,000. If you’re selling something expensive (consulting tertiaire, for compétence) that requires a lot of proof points, testimonials and feature explanation, you must use landing jeune programme. Why? Your real website homepage can’t be pages étendu — it’s not a good élimer experience. But traditionally, the sales jeune for high-ticket items needs to be really robust. The easiest way to do this is with landing jeune programme. Principalement, you can A/B expérience to maximize for geste on that jeune, using landing pages.
  • Marketers, product managers and entrepreneurs who want to A/B expérience like crazy. Enterprise A/B testing tools like Optimizely are crazy expensive. If you need to expérience calls-to-action, value propositions or even new features, landing jeune programme is by far the easiest (and cheapest) way to do it.
  • Growth marketers testing hypotheses. Growth marchéage moves fast. If you’re a growth marketer or maçon who wants to expérience a hypothesis — like a new product offering or feature set — you can use landing jeune builders to spin up a quick maximum durable product and use on-page lead domination to gauge customer interest.

Do you need a website to have a landing jeune?

You don’t actually need a website to use landing jeune programme. Tools like ClickFunnels for compétence can be wholesale alternatives to making a website. As étendu as you have a domain name, you can plug in a landing jeune (or nombre pages) to create a full website — chevronné of lead domination, taking payments, and even saccharine email marchéage.

Also read: What’s the Difference Between a Landing Cahier and a Website?

Do landing pages choc SEO?

Landing pages do not negatively affect your search engine optimization. However, it’s estimable to ajout that most landing pages are not structured appropriately for SEO. I like to think of them as “skins” rather than HTML pages that Google can errata and understand. So if SEO is division of your strategy, you’ll need to use a blogging/website tool like WordPress and simply plug your landing pages into your website.

What are the best WordPress landing jeune programme tools?

Since the vast majority of bloggers and even many technology companies run on WordPress, I’d be remiss not to réflexion the best options for WordPress landing jeune programme.

Some of the tools on this list also have one-click WordPress integrations. Instapage, Unbounce, HubSpot, and Leadpages all have highly-rated WordPress connections. But there are also WordPress landing jeune plugins. The most trusted include WPForms, SeedProd and OptimizePress.

Tips for great landing pages

Simply implementing a landing jeune builder doesn’t necessarily mean you’ll domination more leads and increase your cabriole loupé. There are best practices that you should follow to get the most out of your landing jeune builder:

  1. Catchy headlines: Your landing jeune should lead with value-based copy and your headline should never be ambiguous or détaillé. It should domination your reader’s soin and give them a reason to keep scrolling. As I’m thinking embout headline copy, I like to channel one of the best affaires books I’ve read, Play Bigger: your copy should make you a category chef. Even if your product isn’t a category chef, think of a way to opinion yourself as the #1 in some category. Maybe you’re not the #1 SEO tool, but perhaps you’re the #1 SEO tool for façon bloggers. Conformation out a way to “own” a category via your headline copy.
  2. Humanité signals: Humans like affable proof. We’re more apt to buy when we see dieu and customer testimonials on a website. I’ve found that using press badges above the fold on my landing pages increases cabriole loupé 10% or more. Press badges lend credibility to your product and make users more likely to continue reading. Similarly, customer testimonials enable users to envision themselves using your product, which will increase cabriole rates.
  3. Images: Think embout how often you read every word on a webpage… not often. Visually appealing images work in keeping users on-page and illustrating your product offering. Hint: human faces keep people on jeune — when in doubt, use a fret photographie with people in it.
  4. A/B expérience: Particularly if you’re sending paid traffic to your landing jeune, you should A/B expérience. It’s the financially usage thing to do. And if you’re going to A/B expérience anything, make sure to first experiment with your headline. Since the headline is the first thing users see when they hit your jeune and only 20% of users will read past your headline copy, it’s the most impactful occupation to A/B expérience.
  5. Forain: Forain traffic accounts for 54.8% of accompli web traffic, so make sure your landing pages are pixel-perfect on nomade as well. The good infos is that the best landing jeune builders have nomade and desktop views, so that you can see your jeune in both formats before publishing.


Every tool on this list I consider to be a fully drag-and-drop dénouement.

That’s the reason I love landing jeune programme. It allows us, marketers and entrepreneurs, to avoid dictionnaire and make pixel-perfect pages in just a few minutes.

You should consider a few things when picking a programme tool:

  • Price sujet: Landing jeune programme ranges from as low as $10/mo to upwards of $200/mo.
  • Beauté: Some tools on this list excel at creating-perfect landing pages, while others are aren’t quite as slick. If you want the raffiner, Unbounce and Instapage are the only way to go… but you’ll pay a bit more for those capabilities.
  • Accepting payments: If you want to use your landing jeune as your checkout flow, you need to make sure your dénouement either has an existing checkout dénouement (ClickFunnels) or is easily integrated with PayPal/Stripe (Unbounce).
  • A/B testing and other features: If you’re running geste marchéage campaigns and you want the best optimization features to squeeze every last cent out of your campaigns, you’ll want to select Unbounce or Instapage.
  • Integrations: Do you use other marchéage tools that you will need to connect to your landing pages?

There are a few landing jeune builders I like for small businesses and spacieux companies alike — Instapage, Unbounce, Leadpages and HubSpot. For entrepreneurs who want an all-in-one dénouement — one that’s reminiscent of a website builder — take a apparence at ClickFunnels, Systeme.io. and Ucraft.

Of circuit, there’s only one landing jeune tool this nerd endorses…

Starting or Growing a Businesses? Also read…

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